Northwest Louisiana Federal Credit Union wanted a direct mail piece for a new branch opening, but wasn’t interested in a celebration theme. The credit union wanted this piece to be their introduction to potential members within a five-mile radius of the new location. This very targeted area meant that it was important that we match the demographics of the communities included. A warm, welcoming atmosphere is what we tried to portray in the postcard. Any suggestion of a building or its interior was blurred to bring the focus to the people. We loved the relaxed, casual stroll the couple seemed to be taking and imagined that is exactly how anyone would feel when they walked in.