Local Search Engine Optimization (SEO) has become a critical factor when implementing digital marketing. Local SEO boosts your company’s visibility in location-based searches.
Your location listings can be found on multiple websites including business directories, social media platforms, review sites, and more. These listings feature your institution’s name, address, and phone number (commonly referred to as NAP) – but they can also include each location’s hours, product and service listings, reviews, building images, and other “metadata.” These sites often pull from each other, but do not verify the information that they share, meaning that your data can be very inconsistent which can negatively affect your organic search ranking.
So how do you fix the invalid information and increase your ranking?
Overall, it is imperative to monitor these listings. But it can be very time consuming, very difficult, and very overwhelming.
This free business listing scan tool will instantly show you if you have inaccurate information on dozens of websites frequently indexed by search engines. (There is no obligation and no credit card is required.)Scan Your Listings
Online reviews are a primary Google ranking factor. It is important to get a steady stream of reviews, get high scores, and have reviews contain descriptive content about your specific services. With Review Generation you can invite happy members and customers to write good things about your business and post their reviews online through Google, Facebook, Yelp, and your website with just the click of a button.
Many businesses have adopted major marketing initiatives to attract positive online reviews. These initiatives have proven to have a dramatic positive affect on organic SEO, which has resulted in a significant increase in business.
Asking customers to leave a positive review about you online will result in many more visits to your website.
Our web team can enable your staff to send these invitations on their own, via email or text message, through our citation management platform. Alternatively, we can send these invitations on your behalf via a secure portal where your staff would submit the names, email addresses, and/or cell phone numbers of review contacts either individually or via bulk upload.
Boost your visibility on location-based searches, increase your local search rating, generate positive reviews, and make it easier for prospects to find you online.