Prescreen prospecting is easier than you think! Targeted data is available for refinance offers and new loan acquisitions. You determine the credit requirements (FICO scores, equity, LTV, etc.) your borrowers need to meet for your financial institution, and only purchase the leads that meet your requirements.
You have a beautiful, shiny website. And you’re ready for a flood of new leads. But that predicted deluge is nothing more than a trickle. You need to implement ways for users to “convert” by giving them the ability to take action. Well-designed, user-friendly online forms are the answer.
How easy do you make it for your customers to borrow online? You may offer an online application, but is that a friendly process? Does it provide an exceptional user experience? If not, it’s time to change.