United Equity Credit Union offers membership to a specific set of employees and retirees in their community, so they wanted a newsletter to help them reflect that sense of exclusiveness and loyalty. This is achieved through the use of a very bright and fresh color palette throughout. They also often choose to focus more on advertising of their rates and services. With this in mind, imagery is used as a main focal point to help sell a product. Each image was carefully selected to maintain the overall quality and really helps tie everything together for a very sleek and clean newsletter.