The Tyndall FCU website was developed with three audiences in mind. Current members, prospects, and the community at large. The content on each page caters to these audiences. Current members can easily find and use online banking. They can also see products and services other members enjoy. We used social proof on many pages which reinforces how Tyndall FCU helps its members. On the home page we include a calendar of events and a blog that the community at large can enjoy. The website was developed to be very easy to read, encourage interaction through the use of forms and engage people through the use of video and featured employees.