Social Media Marketing

If a conversation takes place online and you aren’t there to hear or see it, did it actually happen? As a matter of fact, yes, it did!

For many companies, the idea that conversations are taking place online with or without their involvement is the hardest fact to come to grips with. If your company is not leading the conversation, or in some way active in it, then you’re leaving it to others to do so on your behalf… and that can be scary!

Think about this for a second. Who’s answering your member’s or customer’s questions, and is the information being presented accurate?

LKCS can assist you in leveraging the true potential of social media marketing, and building long-lasting online communities. We offer our clients a complete customizable solution so that we may fit your exact needs. For example, if you are in need of Facebook or LinkedIn design help only, we can certainly help you with that. If you need assistance in other areas, we also provide social media planning, consulting, monitoring, and even complete social media management options.

LKCS’ Social Media Marketing Services.

The Value in Using Social Media:

Being active on social media, or social media marketing, is the process of using social media platforms, such as Facebook, Twitter, and LinkedIn, to engage both new and current customers. It is through this engagement that companies like yours are able to leverage their efforts into real value.

New Customer/Member Acquisitions:

It is well understood that in order to catch a fish, one must fish where the fish live. Today, the large majority of your customers are online and that means having to cast your line in places like Facebook, LinkedIn, and other social mediums.

A New Sales and Promotion Channel:

Through social media, companies are able to remain in constant contact with their customers/members, and introduce them to new products, services, and other opportunities as they become available. This can greatly improve a new product’s rate of adoption and its overall chances for success.

Increasing Brand Awareness and Exposure:

As much as social media helps companies to communicate with customers, it also does a superb job of reaching those individuals not familiar with your brand – like “friends” of customers or even those who are new to your target areas.

Remaining “Top of Mind”:

Social media allows your company the opportunity to communicate with its customers, frequently and in a way that makes sense to them. Being in constant communication with your customers can mean dividends the next time one is in need of your products or services.

Strengthening Customer/Member Relationships:

Using channels such as Facebook and Twitter as a medium for sharing relevant content can be a great way to build stronger relationships with your customers/members. Providing tips, tricks, tools, and service updates is something they will value and appreciate.

Expanding Customer Service Opportunities:

In many cases, an institution’s customers/members may choose to communicate with them via social media, rather than through traditional means. Having these channels in place and actively encouraging their use can help your financial institution to better meet the needs of its customers/members.

Monitoring Online Reputation:

Most of the conversations happening online today take place on social media… how many do you suppose are about your financial institution, and to what extent? Knowing what is being said about your bank or credit union and when can dramatically improve your efforts to maintain a strong and accurate reputation.

Our Services include:

  • Account Setup
  • Profile Design
  • Content Development
  • Daily Management
  • Social Media Training
  • Social Media Monitoring
  • Community Building Strategies
  • Social Media Contests
  • Social Media Advertising

Contact us today to learn more about our social marketing solutions!