Research suggests color usage can improve attention, comprehension, and retention. Or that color ads in magazines are recognized 26% more than black-and-white alternatives. Or even that two-thirds of customers admit that they won’t buy certain appliances unless it comes in their preferred shade.
Recent advances in print technology have made it a lot easier and more affordable to incorporate color into monthly financial statements. Adding full color to your statements will increase your statement printing costs by a mere 15% or so. Instead of statement stock with pre-printed color areas overlaid with black print, you can now cost effectively deliver vivid, fullcolor branded documents with cross-sell offers, graphs, and more!
Used effectively, color can draw attention to critical statement information, control information flow and eye movement, and break up chunks of data into bite-sized, easy-to-understand segments. High performing statements use base and accent colors to create an effective hierarchy that makes them very simple for customers to read, understand, and take action. The key is using color to create context and a clear sense of contrast between critical information and less important details.
Well-designed full color onserts on statements will get noticed! Use multiple targeted onserts each month to promote the right products and services to your account holders. You will be able to effectively promote more products and services, at a much lower cost compared to using multiple inserts.
Visit us online at www.lk-cs.com/statements or attend our webinar to learn how LKCS can improve your marketing results with your statements.