LKCS - Our Webinars

Webinars

Credit-Based Marketing
Apr 10, 2019 1:00 PM CST
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Gain deeper insight on your customers and prospects to create more intelligent, customized marketing strategies. When your marketing is focused on the right individuals, you’re more likely to have better results and meet your growth and risk management goals.

Prescreening is explicitly provided for in legislation (Fair Credit Reporting Act, 15 U.S.C. § 1681). It is not a case where the law doesn’t say you can’t do it: if you are a chartered institution and you have permissible purpose, you are given the authority to prescreen. In return for looking at a consumer’s credit data without the permission of the individual, the lender commits to extending credit, except in certain rare circumstances.

Nothing frustrates people more than getting bombarded with letters, post cards, and emails with irrelevant offers for products they don’t need. Prescreening your customers and prospects allows you to know not only when they are interested in a product, but the product they are in the market for as well.

Prescreening is the most appropriate way to target new loan customers. It helps you validate if a customer is a good match, if they are in the market, and what they are in the market for. Your customers and prospects get better, more relevant offers and you increase the likelihood of getting their business.

LKCS can help from concept to completion. We can generate the data, design the mailer, print it and send it out.

Blend Direct Mail with Digital Marketing
May 8, 2019 1:00 PM CST
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What happens when a prospect receives a direct mail offer, goes online to read more about the deal, gets distracted, and never goes back to your website? It used to be that they were gone forever, but not anymore.

Google and Facebook provide a solution called Remarketing for just this purpose. Remarketing works like this:

  • A business adds Remarketing Code for Google and/or Facebook to their website

  • A prospect comes to the site, but leaves before taking the action the business wants them to take

  • The Remarketing Code knows this, and saves a tiny text file to their device, called a cookie, to track them

  • Google and/or Facebook displays your specific follow-up ads to that prospect as they continue to visit other websites and apps within their ad networks, reminding the prospect to go back to your site and finish what they started

This is a huge benefit for direct mail marketers! Think about it this way: let’s say that for every person that calls you from your direct mail piece, 10 people go to your website, but decide not to call. Those web visitors used to mean absolutely nothing to you. NOW, those people are legitimate leads being courted online by follow-up ads, just like your phone leads are courted by emails or phone calls.

The next big thing in direct mail is integration with Google and Facebook Remarketing. Let us help you add Campaign Suite to your next mailing.

Color Statements Improve Results
Jun 12, 2019 1:00 PM CST
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Research suggests color usage can improve attention, comprehension, and retention. Or that color ads in magazines are recognized 26% more than black-and-white alternatives. Or even that two-thirds of customers admit that they won’t buy certain appliances unless it comes in their preferred shade.

Recent advances in print technology have made it a lot easier and more affordable to incorporate color into monthly financial statements. Adding full color to your statements will increase your statement printing costs by a mere 15% or so. Instead of statement stock with pre-printed color areas overlaid with black print, you can now cost effectively deliver vivid, fullcolor branded documents with cross-sell offers, graphs, and more!

Used effectively, color can draw attention to critical statement information, control information flow and eye movement, and break up chunks of data into bite-sized, easy-to-understand segments. High performing statements use base and accent colors to create an effective hierarchy that makes them very simple for customers to read, understand, and take action. The key is using color to create context and a clear sense of contrast between critical information and less important details.

Well-designed full color onserts on statements will get noticed! Use multiple targeted onserts each month to promote the right products and services to your account holders. You will be able to effectively promote more products and services, at a much lower cost compared to using multiple inserts.

Visit us online at www.lk-cs.com/statements or attend our webinar to learn how LKCS can improve your marketing results with your statements.

Couldn't make the webinar? View it on You Tube!