This credit union website design project focused on creating a user-friendly digital experience for Illiana Financial Credit Union while building on the visual identity they already had. A key part of the design direction was the open door featured in Illiana's logo, which became a recurring visual element throughout the website. Stylized doors, key imagery, and other subtle design elements were incorporated to reinforce the idea of opening doors to new opportunities and financial possibilities.

The redesign also focused on making it easier for visitors to find information, explore financial products, and take action. With a wide range of accounts, loans, services, and financial resources, content was organized into clear, intuitive sections that help users quickly find what they need. Strategic calls-to-action throughout the site make it easy to apply for a loan, become a member, explore rates, and access important services.

Custom rate cards, promotional sections, and flexible content areas give Illiana the ability to highlight current products, rates, and offers. The site was also structured with the credit union's ongoing marketing needs in mind, allowing staff to easily update important content and keep the website current.

Content was developed with readability, accessibility, and discoverability in mind. Concise, scannable sections help improve the user experience while supporting SEO best practices and making key information easier to find through traditional and AI-powered search.

Key Features

The final result is a distinctive, flexible credit union website that extends Illiana's existing brand into the digital experience. By turning the open-door concept into a recurring design element, the site creates a cohesive visual identity while making it easier for visitors to discover products, explore opportunities, and take the next step with Illiana.