We were excited that Red River chose to partner with LKCS again to refresh a website that was ready for a thoughtful, modern update into something cleaner and more intuitive, with clearer navigation, better visual hierarchy, and links and calls to action that are easy to spot and easy to use.

Design details were carefully considered to keep the site feeling uniquely Red River, incorporating visual references to Southwest Oklahoma through wheat‑inspired iconography and subtle animation within the quick links. Icons were intentionally paired with the right products and topics to improve scanability and reinforce clarity throughout the experience. The result is a more polished, cohesive website where design choices improve usability while creating a stronger sense of place and identity.