Valley Star Credit Union
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Valley Star Credit Union

Website Redesign

Valley Star Credit Union partnered with LKCS to completely refresh their digital presence through a modern, user-focused credit union website design.

Website Design Goals:

  • Create a simple, intuitive website that's easy for all members to use
  • Make site search as quick and natural as searching on Google
  • Streamline access to online banking and new account opening
  • Highlight the credit union's strong community involvement to differentiate them from big banks

  • To meet these objectives, our design team emphasized clean layouts and generous white space, directing attention to high-value elements such as rates, key content, and primary calls to action.

    Core tasks, like logging in or opening an account, were intentionally placed front-and-center to reduce friction and help members quickly accomplish what they came for.

    Website content was formatted to make it accessible for users, meet the needs for search engine optimization and AI bots by utilizing:

  • Headlines
  • Bullet points
  • FAQ's
  • Tables

  • Showcasing Valley Star's strong community involvement was also a priority. To support this, we built a flexible content section that allows their team to easily upload new photos from local events, reinforcing their identity as a community-driven financial institution.

    Because their previous website was difficult to manage, we migrated the credit union to Sitefinity and integrated LKCS' Toolsuite. This gives their staff a streamlined backend experience which makes it simple to update rates, publish emergency alerts, manage homepage banners, and more.