User experience is often the most overlooked aspect of a new website build. Yes, the overall design should look good but if the site is difficult to use then you are losing business! Every little detail must be easy to find, understand and use from the visitor's perspective, or they may get frustrated and leave – taking their business with them.
The User Experience Professionals Association defines user experience (UX) as follows: "Every aspect of the user's interaction with a product, service, or company that make up the user's perceptions of the whole. User experience as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound and interaction."
You may be thinking why does this matter to my website? Studies show:
- Mobile users are five times more likely to abandon a task if your website is not optimized for their device.
- 88% of online customers are less likely to return to a site after a bad experience.
- One study by Forrester shows a well-designed user interface could raise your websites conversion rate by up to 200%, while a better UX design could boost conversion rates by up to 400%!
Think of your website as your branch that never closes and your customer service rep that doesn't sleep. When a user comes to the website, you want to make sure the experience is as good or better than if they came into the branch to visit. You don't want them to have a bad experience, not find what they need, or not finalize what they are trying to do as they may leave and never come back.
LKCS can get your website project started and nail the UX aspect! Our award-winning web team will create a custom online presence that meets your specific online goals, supports your brand, and promotes your products and services.