Columbus United Federal Credit Union asked us to develop several concepts for their Fast Funds Loan program. This special loan would offer a fast, convenient, and less expensive alternative to payday loans. It was unique because it offered members a set $525 loan amount and boasted a streamlined process for quick approval and payout. The customer asked us for concepts with bold graphics that could easily translate into a dynamic billboard design. Rather than illustrate specific uses for the money, we chose to focus more attention on the concept of getting cash quickly. We thought graphics showcasing a strong superhero armed with fistfuls of cash would be the best way to suggest that the Fast Funds Loan was “coming to the rescue” of anyone needing some quick cash.
Columbus United Federal Credit Union's postcard has gone on to win recognition from: