BankTalent HQ regularly works with us to develop ad campaigns for various promotions. For this postcard, we chose striking, angled blocks of color to grab interest at a glance. Colors were sampled from BankTalent HQ’s color palette. The main image was made grayscale for greater contrast against the bright blocks of color. The offers and supporting text were then organized into the blocks and surrounding white space to make the information easier to digest for the reader. The postcard was set up to print each resident’s address as shown in the sample piece.