American Lake Credit Union tasked us with creating a new and updated look for their website. Their goal was to create a clean, easy to navigate site, that would entice younger members as well as appeal to their existing audience. We took visual cues from their existing brand mark by utilizing curved shapes within the design. Shades of blue further emphasized the brand. The design used generous amounts of space to create a site that was more appealing to the eye, as well as effortless to maneuver. Local imagery was also incorporated throughout the site to create a more welcoming environment for regional membership.
American Lake Credit Union’s website has gone on to win recognition from: