Allegius Credit Union wanted a postcard that was mailed to members who already had an auto loan with them, but didn’t have an Allegius credit card. We maintained their website brand by choosing a strong photograph then highlighted the headline with a white screened background. We included a photograph on the back with the same two women to convey the fun of travel and the potential use of their new Visa card. We presented the benefits on the back of the card with clear and concise composition, making sure members saw the low rate first and foremost. We also wanted the colors of the credit union logo to remain constant throughout the text and the photographs. Finally, we highlighted their website and the ease of applying online at the bottom so it would be remembered and acted upon.
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