LKCS’ web site sweepstakes are a terrific way to launch a new web site or drive traffic to specific pages on your existing site. These campaigns are proven to dramatically increase web page visits. This type of campaign involves several steps. These types of promotions can include the following pieces:

1. First, an interactive ad is added to the home page informing visitors that a web site contest will be starting in 30 days (or less). Visitors can enter their e-mail address to subscribe to your e-mail list and get notification when the contest begins. This ad also links to a promotion entry page providing details of the contest.
2. E-mail messages are sent to your existing e-mail list (if you have one) and to people who have provided their e-mail address to be notified about the contest.
3. Before the contest begins, we “hide” a number of clues (small animated graphics) throughout your web site. Visitors will be encouraged to find these clues. So, they will surf through the web site until they find one. Once they click on a clue, they will be asked to register (provide their name, e-mail address and other information) so that they can be part of the contest. Each of the clues reveals a letter. People who register receive an automatic response, letting them know they are part of the game and promoting any of your special offers, products or services.
4. Contest players will continue to surf the site to find all of the clues. They don’t have to do this in one session. They can leave the site and come back at any time to keep looking for clues. Each clue will reveal another letter.
5. Once the visitor has uncovered all the clues and has all the letters, they will unscramble the letters to spell the contest entry word. They can then enter the word and be eligible for the final drawing (for some giveaway item to be determined before the contest begins).
6. These campaigns usually last for 45 days. 10 days into the promotion, we will also send an e-mail reminder to the list, reminding people to keep looking for clues. This reminder e-mail usually results in a terrific increase in web site traffic.
7. Once the game has ended, LKCS can handle the winner selection (for one or more giveaways).
8. Complete tracking is available at all times showing how many people are playing the game, visiting the web site, etc.

For more information on LKCS’ web site sweepstakes or to see an example, please contact us.