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LKCS

4130 Plank Road
Peru, IL 61354
815-223-0391
fax 815-223-6885
toll free 866-552-7866
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"Consumers Credit Union adopted LKCS DataFlex tools and are delighted with the results. DataFlex provides many of the benefits of an MCIF system without the expense and complexities of managing it ourselves.

DataFlex has enabled us to launch new targeted marketing campaigns and easily measure the results. We have the tools we need to analyze our membership and gain new business. DataFlex is quickly becoming an invaluable marketing and cross-selling tool."

Hal Coxon
Consumers Credit Union
"DataFlex enables us to effectively cross-sell our products and services to targeted member segments. We are also able to measure the results of our marketing campaigns - identifying new account relationships opened as a direct result of our marketing efforts.

DataFlex reports and dashboards further help us quickly and easily analyze member and product relationships."

Michelle Parks
NorthStar Credit Union
"We have partnered with LKCS on our New Member Mailing Matrix for two years. Their ability to access our data and target mailings to market products and services to new members of IAA Credit Union has created a turn-key program touching this segment. We believe it's been an important component to record growth in assets and membership we have experienced over this period of time."

Brian McGill
IAA Credit Union, Bloomington, IL
 
   
   
Print Friendly DataFlex Matrix Mailings

LKCS understands the importance of promoting your products and services to new account holders. These people are much more likely to open additional accounts and establish multiple relationships with you within the first few months. At the same time, 30% of them may leave your financial institution within the first year.

The Solution: A well coordinated Matrix Mailing “onboarding” campaign

  • Series of automated mailings sent out over a period of months to cross-sell additional products and services to new prospects/account holders
  • You define the matrix:

    • How many total letters?
    • Which products / services will you promote?
    • In what order?
    • What will the letters say?
  • All based on the same data warehouse as DataFlex Reporting
  • Also perfect for mergers and branch acquisition
  • Develop multiple matrices to cross-sell to different groups

Contact us to schedule a demonstration today!

 


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