Utilize the Matrix to Grow Your Financial Institution from Within.
What is a Matrix Campaign? A highly targeted, personalized, pre-determined series of direct mail pieces, e-mail messages or Onserts designed to cross sell your products and services.
Thirty percent of the new account holders you worked so hard to get will leave if you do not reach out to them and inform and offer other services. In turn, new account holders are much more receptive to adding new services you offer within the first six months of them joining.
The challenge is not to just bring in new account holders but to convert them so your institution is their primary financial institution!
Matrix campaigns are the perfect solution to accomplish this. Besides New Account “Onboarding” Matrix Campaigns, there are other Matrix Opportunities to help expand your products and services.
- Indirect Lending Accounts
- Single-Service Account Holders
- Mergers and Acquisitions
- New Branch Openings
- Commercial Accounts
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